Artist Branding Strategies: My New Logo & Etsy Print Shop Update

Welcome back to my artist vlog! This week I take you behind the scenes of my "reentry" week after vacation, diving straight into exciting updates for my Etsy shop and artist journey.

I'm thrilled to share my new brand, including the process of creating my new logo. I'll walk you through how I developed my new visual identity and explain my brand strategy as an artist in 2025. You'll see how I integrated this new look into my product mockups, artist Etsy branding, and even my YouTube channel header!

In this video, you'll also get a homemade sketchbook update as I continue to test hot press watercolor paper instead of cold pressed watercolor paper. See a quick painting in progress and learn about my ongoing experiments with Arches watercolor paper.

I'm also revealing how I'm making it easier for customers in my Etsy art print shop to find frames for my prints by creating a free frames guide.